In the retail world, there is no corporate success without customer satisfaction, and in an era where information reigns, data analytics is indispensable in the quest for both. It is here, at the junction where human meets machine that retailers can begin to understand customer behaviour in all its complexity and unlock a wealth of untapped potential in the process.
To get it right, retailers across MENA need to dedicate time and resources to developing their data science teams. That means not just enhancing technological capabilities, but building a diverse analytical workforce whose expertise and experience extend beyond the boundaries of science and into the realm of arts and creativity. The data at retailers’ fingertips is as rich and varied as the customers who generate it. It is only logical, therefore, that the data scientists tasked with understanding it should be too.
Here, Innovation Service Officer at Booz Allen Hamilton, Mark Jacobsohn, explains why diversity in data science matters and how it can help retailers get the most out of their analytics.
