Strategic Communications

Achieving mission objectives requires communications that engage key stakeholders at the right time, in the right manner, and with the right messages. Booz Allen helps clients determine the current state of the organization or industry environment; identify key audiences’ information needs; design strategies to gain stakeholder buy-in; develop initiatives, programs, and products for achieving the communications goals; implement the communications tactics; evaluate communications performance for continual improvement.

Booz Allen’s communications strategy capabilities include planning and implementation, branding and organizational identity, and public relations and media relations. We also perform targeted stakeholder analysis, key message development, identity visioning, brand development and guidance, communications planning, visual communications, media monitoring, and spokesperson training.

Booz Allen’s change communications expertise, meanwhile, moves stakeholders from a state of uncertainty to ownership and action. Key activities include change readiness assessments, change communications strategies, and facilitation and coaching for change leaders and change agents.

Crisis communications is the process organizations use to proactively engage key stakeholders to plan, manage, and respond to risks and nontraditional events that have the potential to become major incidents. Booz Allen provides vulnerability audits, visioning and crisis prevention, crisis management and communication planning, crisis management exercises, incident management and planning, and spokesperson development.